A Crime of Insanity

It’s just another day of class, at least which is what is going through your head. You think schools are a safe place, not a place where you can get shot or killed at. What is going through your mind when you’re their sitting in class? Nothing other than what is going on. But it was all different for these students that day. On December 14, 1994, 26 year old Ralph Tortirici walked into a history class at State University of New York. Underneath his clothes he had a hunting knife and a Remmington 270 hunting rifle with which he took the classroom hostage. One of the hostages said he told everyone to stand up and get to the side of the classroom. Tortirici also told the professor to leave the classroom. He wanted everyone to know he was serious by firing off a round from his rifle and used a fire hose to tie the doors shut. Tortorici told the hostages in the classroom he had a computer chip in his brain and penis and wanted to see the president. If everyone cooperated nobody would get hurt, but 19 year old, Jason McEnaney, rushed the gunman and it discharged. McEnaney was seriously injured, shot in the leg and groin. Once arrested, Tortorici repeatedly said, â€Å"I did what I had to do. † They took Tortorici to Albany Medical Center to be treated for a knife injury he got during a struggle with the students. He also tested positive for cocaine. Afterwards he was released into police custody and taken to the Albany Court jail and charged with multiple counts of kidnapping, aggravated assault, and attempted murder. His lawyer claimed not guilty by reason on insanity. Larry Rosen, presiding judge, had to decide if he was even competent to stand his own trial. His brother Matthew Tortorici said Ralph suffered from delusions for many years. His delusions led to a conspiracy theory that he told his father and Matthew that the cops were out to get him. Ralph was born with a defective urethra and went through a series of operations to fix it. After a while he became convinced that during one of the operations the government had put a tracking device in his body. When Tortorici was 24 years old he went to the University Health Center and complained that a microchip was put in his penis. When X-rays were found negative he was convinced that the doctors were in on the plot. Tortorici turned to drugs thinking they could help him escape and it made his mother concerned. One day she called the medical center concerned that her son was suicidal and that he locked himself in the restroom and was smoking crack. They evaluated Tortorici and he was diagnosed with cocaine intoxication, suicidal ideation, and depression. That is when 10 months later he took the students hostage and since he thought the government put a microchip in his brain he wanted attention and for it to stop. The prosecutors could not find a psychiatrist expert who would testify, no one wanted their name associated with Ralph Tortorici. They wanted to plead the case out and get him sent to a secure psychiatric hospital. Two days into the jury selection Cheryl Coleman found Dr. Lawrence Seigle to become the expert. She started getting onto the Dr about him being a Jew and how she should know him and what he is going through. This was the first time Cheryl Coleman came face to face with Ralph. Ralph claimed that the government had developed sound waves and mind waves to control people’s minds and he was part of an experimental project. He was the Anti-Christ and the trail was his graduating party. If you are not there mentally, it is not fair for you to stand trial. The judge moved forward with the trial without wanting to have another competency hearing. Had the judge held off, and in that time, the prosecutor had no evidence and could have found evidence. Coleman was uncomfortable because a prosecutor’s job is not only to win cases, but to make sure justice is done. On January 3 Tortorici announced he wouldn’t be present for his trial, that he would wait it out in a holding cell in the basement. He thought the court was not just to decide and that the government was behind it and that there were airwaves in the court and everyone knew what was going on and in on it. Ralphs lawyer thought he could win without him being there. Lawyers don’t think if you are right or wrong, they think of winning a trial. Jason McEnaney was the student who rushed Ralph and was shot. One of the jurors passed out when McEnaney was testifying in details about his injuries. Defense had many witnesses and four experts who testified that he was legally insane at the time of the crime he committed. The fact he laid out all the bullets saying he had enough to kill a lot of people. The fact he had the doors tied. The fact he knew the cops were going to be called. The jury never set eyes on him; Ralph was carrying out a mission. Defenses say this case is a case of simple mental illness. He was operating under a delusion from the voices in his head. Sure, he committed these crimes, but he was legally insane. The prosecutors closing sentence closed with a rush of emotion directed at the victim. â€Å"You’re not taking me seriously, Bam! † He knew what he was doing. Eight days of testimony with 31 witness’s, case was handed to jury. By law the judge couldn’t say what would happen if found innocent from insanity. He would spend the same time in prison as in a mental hospital. A month later Tortorici returned to the courtroom to be sentenced, this time he actually entered the courtroom. Before sentence the judge allowed Ralph to speak. He embarrassed himself by the things he said. Tortorici was sentenced 20 to 47 years in prison and sent to Sullivan Correctional Facility in his own cell in the mental facility. Only in prison for 3 weeks, he tried hanging himself in his cell by his bed sheet. Three years passed and an appeal was filed and denied. Tortorici was shuttled between prisons and psychiatric facilities. His family would say he was doing, but he wasn’t. Three weeks later on August 10, 1999, Ralph Tortorici was found dead hanging from his bed sheet in his cell. Prosecutor Cheryl Coleman questioned herself when she found out the news on Tortoricis death. She had convicted him and she was feeling guilty and responsible. She had lost a child herself and felt the pain Ralph’s mother and family must have felt. Was justice done? In my opinion I think Ralph Tortorici should have got help and been sent to an insane asylum under surveillance.

The Policy And Procedures For Implementation Of Selected...

SCOPE: a. The policy applies to the MVAMC and related associated with families associated with Community Based Outpatient Clinic (CBOCs) and all security information that collected, transmitted, used, processed, stored, or disposed of by or under the direction of the staff or its contractors. b. This document is intended to address the establishment of policy and procedures for implementation of selected security controls and control enhancement in the MP, PE or SC family. Policy and procedures reflect applicable federal laws, Executive Orders, directive, regulations, policies, standards and guidance. The procedures can be established for the security policy is general and for particular information system, if needed. The organizational risk management strategy is a key factor in establishing policy and procedures for VA (OI T). c. All users responsible for implementing the policy and procedures outlined VA Directive Handbook 6500, as well as VA National or Contractor ROB will provide copies of the documentation. d. Violations of security policy or procedures will be brought to the attention of management for appropriate disciplinary action and reported in accordance with local and national OI T Media Protection Reporting policies and standard operating procedures. e. Security requirements also apply to all VA or contractor-operated services and information resources located and operated at contract facilities, at other government agencies that support VA missionShow MoreRelatedThe Federal Information Security Management Act2787 Words   |  12 Pages VA Cyber Security Profile Richard David Thomas Caroll CSIA 412 7982 November 30, 2014â€Æ' Introduction. 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Essay about Alzheimer’s Disease - 1526 Words

It is said that memory declines as people age, and this can be just a natural part of life. However, in many cases as people grow older, they develop a mental disorder known as Alzheimer’s disease. Alzheimer’s is a disease that causes problems with memory, thinking, and overall behavior, and progressively becomes a bigger problem. Alzheimer’s is the most common form of dementia and is a very common disease in people over the age of 65. This terminal disease puts tremendous stress on the victim and the victim’s family. A cure for Alzheimer’s has yet to be discovered; however, through healthy and constant use of the brain and the aid of certain drug treatments, Alzheimer’s disease can be both naturally and medically prevented. In 1906, a†¦show more content†¦They lose the ability to think rationally and judgmentally, and this is why the disease becomes so awful. Family members have to dedicate their lives to care for the patient, whe n in many cases the patient cannot even remember the name of the person caring for them or what they are doing. The patients themselves are in immediate danger of using poor judgment, and for example, not putting shoes on and going out in the snow or other actions that may prove harmful to them. This disease can be very destructive to the families that deal with it. So what actually causes Alzheimer’s disease? Scientists have deemed that the disease may be genetic. People who have a parent or sibling that had Alzheimer’s can be two to three times more likely to develop it than those with a clean family history. Two kinds of genes have been discovered that are definitive risk factors for Alzheimer’s disease. One called Apolipoprotein E (ApoE), increases the probability of developing Alzheimer’s. Scientists have also discovered a very rare gene called a â€Å"deterministic gene† that will undoubtedly lead to the development of Alzheimer’s dise ase, but it is only found in a few hundred families throughout the entire world. ApoE is only a risk gene, so many people that possess this gene, will not definitely develop Alzheimer’s disease. So other risk factors for developing the disease can come from other health problems. Cardiovascular disease, high blood pressure, and high cholesterol can damageShow MoreRelatedAlzheimers Disease945 Words   |  4 PagesAlzheimer’s Disease Alzheimer’s Disease is a progressive neurological disease; it often attacks the brain tissues causing memory loss of one’s identity and regular behaviors. Statistics indicates that the rate of predicted people to get Alzheimer’s will increase briskly as time goes on. 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Alzheimer’s is usually diagnosed in people over the age of 65, but in rarer cases people as young as 16 have it. Since it is a degenerative disease, patients develop it with few symptoms at an earlier stage, but thenRead More Alzheimer’s Disease Essay1176 Words   |  5 PagesAlzheimer’s Disease Alzheimer’s Disease is a disease of the future. With the growing aged population, this disease, which affects primarily the elderly, will become of increasing relevance to the medical profession. Also, the high frequency of Alzheimer’s, and the high cost in labor, money, and material of caring for its victims shall put considerable burden on the society as a whole. Here, however, these issues are not going to be debated. Instead the pathology of Alzheimer’s will be reviewed

The Effects Of Alcohol Dependence On Being Absent From Work

Stress When looking at stress we look at how it will or will not relate to alcohol dependence. Many factors play a role in one’s life that can make for a very stressful time for someone. First one factor to look at is financial stress. According to (Peirce, Frone, Russell, Cooper, 1996) they found that chronic financial stress, the persistent inability to afford the basic necessities of life was positively related to anxiety and then the anxiety was related to drinking to cope. Cope can be defined as the tendency to use alcohol for control of emotional distress. Also reported by (Peirce, Frone, Russell, Cooper, 1996) the unemployment rate has had a positive effect with the risk of potentially abusing alcohol. With looking at stress we also see how the buildup and consumption of alcohol have an effect on being absent from work. There was no significance found with stress in the workplace and the consumption of alcohol (Vasse, Nijhuis, Kok, 1998). There reasoning had more to do with t he effect of social support from others (Vasse, Nijhuis, Kok, 1998). With the financial stress studies have shown that families with an income of $40,000 or lower and those who are on some system of an assistance program have a greater chance for abuse for alcohol (Boardman, Finch, Ellison, Williams, Jackson, 2001). Stress is linked both abuse in both forms physical and emotional (Boardman, Finch, Ellison, et al., 2001). As mentioned above with drinking to cope a study shows that this is trueShow MoreRelatedAlcohol Abuse Within Native American Societies Essay1303 Words   |  6 Pages Unfortunately with them came new items for consumption, alcohol was one of the main ingredients to the internal downfall of Native populations. Native American populations suffer greatly due to the ongoing epidemic of substance abuse and dependence; some things are being done about the problems people are having but in the end will it be enough to heal a nation? To open this paper I will look at rates of substance abuse and or dependence among Aboriginal populations. Se cond I will show the destructiveRead MoreAlcohol and Drug Abuse Essay1671 Words   |  7 PagesAlcohol and Drug Abuse Alcohol is a liquor or brew containing alcohol as the active agent. (Online Dictionary) Although it is legal in the United States it is still illegal to those who aren’t twenty one years of age and other. This includes those persons of age purchasing alcohol for those under age. To some college students, heavy drinking that leads to vomiting is not alcohol abuse but simply having a good time. Alcoholism or alcohol dependence is a chronic disorder characterized by compulsiveRead More Decriminalization and Regulation of Marijuana Essay2191 Words   |  9 Pageshistory of being one of the most controversial substances in America. 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Teen homelessness and homelessness can beRead MoreEssay on Indigenous Health Care1568 Words   |  7 PagesIntroduction In this essay the writer will discuss the colonisation of Australia, and the effects that dispossession had on indigenous communities. It will define health, comparing the difference between indigenous and non- indigenous health. It will point out the benefits and criticism of the Biomedical and sociological models of health, and state why it is important in healthcare to be culturally competent with Transcultural theory. The case study of Rodney will be analyzed to distinguishRead MoreHow Co Sleeping Can Affect A Family1723 Words   |  7 PagesEveryone, at some point in life, has experienced the terror of waking up from a disconcerting dream and longing for the comfort that only a mother can provide. Imagine there is an infant, new to the world and confused about everything around him, and how this child must feel when awakening with this uneasy feeling. 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Adolescent is a period of time when teens have a lot of pressures to fit in, establish their own identities, it’s also a time of growth and development, and also the great desire to fit in which leads teens to give into peer pressure. Teens are going through an emotional change in themsel ves emotionally, physically and also hormonally duringRead MoreAddiction Is A Complex Disease3403 Words   |  14 Pages(Goldstein Volkow, 2002). Alcohol dependence, otherwise referred to as alcoholism, is characterized by frequent use of alcohol resulting in intoxication, a preoccupation with alcohol, compulsion to seek and consume alcohol, the inability to limit alcohol intake and the emergence of negative emotional state when the drug is absent (Gilpin Koob, 2008; Ernst et al., 2012; Kunce, Newton, 1989; Crews, 2012). There is an estimated 85,000 deaths annually caused by unhealthy alcohol consumption. Medical issuesRead MoreAddiction : Trauma And Resiliency2003 Words   |  9 Pageshome to me. There was a wealth of information on these terms and there was a great deal of succulent discussion about the long term effects of addiction. Addiction does not happen independently it many people and loved ones are affected by a person’s addiction. Addiction is defined as comp ulsive need for and use of a habit-forming substance (as heroin, nicotine, or alcohol) characterized by tolerance and by well-defined physiological symptoms upon withdrawal; broadly: persistent compulsive use of a

Corporate and Business Law Health System

Questions: Produce a report on the functioning of Tribunals and Alternative Dispute Resolution Systems within the English legal system. You are required to visit a tribunal to observe a case and summarise the case together with the decisions of the panel. Outline the strengths and weaknesses of tribunals in the UK (visitors badge or attendance certificate from the tribunal need be attached as evidence). Discuss the importance and types of Alternative Dispute Resolutions available under the English legal system. Answers: Introduction Alternate Dispute Resolution (commonly known as ADR) is referred as a forum, which provides an alternative to solving disputes addressing the regular courts in a country. In fact, the name Alternate dispute resolution is derived from the fact that they provide dispute resolution, which is an alternative to the regular routine dispute solving tribunals called the courts (Ramsbotham, Miall and Woodhouse 2011). Therefore, in short, Alternate Dispute Resolution refers to method or a technique, which helps the parties who are in dispute about a particular thing, can use and come to a common agreement without opting to file a case in the court and use litigation as a means to resolve their disputes. Alternate Dispute Resolution can solve any disputes between disputing parties using various methods and techniques. Some of these techniques are called as Arbitration, Mediation and Adjudication (Merrills 2011). I recently visited an Alternate dispute resolution tribunal in London on 23 February 2016 to observe the working of the said tribunal; the said tribunal was dealing with an arbitration case. The case that was being heard in the tribunal related to a divorce proceeding through arbitration. I observed that every dispute, which can be solved through litigation, could be alternatively solved through arbitration if the parties have an arbitration agreement in place which allows them to take the recourse of arbitration instead of the usual litigation (Cane 2011). I observed that the procedure of the arbitration proceeding starts when a dispute arises and the parties request for the dispute to be resolved through arbitration. The parties then decide a common arbitrator, in the divor ce, case that I visited the arbitrator decided by the parties was a renowned lawyer Mr. William. The arbitrator then called the parties who were Mr and Mrs Ford in the present case for Preliminary meeting in which they represent their case with or without the help of an attorney (Boyle 2011). In the present case, Mr and Mrs Ford were married for twenty long years and belonged to a very elite background from United Kingdom. They were aware that their divorce would create a lot of news and the partition of their property and alimony claim with make headlines (Chong and Mohamad Zin 2012). Therefore, both Mr and Mrs Ford decided to resort to divorce by arbitration. In the present case, Mrs Ford had discovered that Mr Ford was having an affair for about seven years and had a mistress who he maintained with a house and all the other amenities in Italy. Mr Ford in return claimed that Mrs Ford has had severe psychological problems, which have aggravated over the years and due to these probl ems she had becomes impossible to live with due behaviour of doubting every action and step taken by Mr Ford. The arbitrator in the said case did not find any reason to award any interim award and asked the parties to submit their respective claims and pleadings in the next proceeding (Langbein 2012). Mrs Ford claimed that she caught Mr Ford with another woman in her Italy house and Mr Ford was introducing the other woman as his legally wedded wife. Therefore, Mrs Ford alleged that her husband had committed adultery and is seeking for divorce on the grounds of Adultery under the Marriage Act in United Kingdom. She also submits her calculation of alimony, which amounts to $2 million. In the counter claim submitted by Mr Ford, he claimed that his wife had a severe psychological disorder, which had made her medical condition worsen over the years. He submitted Mrs Ford medical records as evidence of her medical condition (Moses 2012). He also claimed that due to her psychological disor der, she assumed facts and made stories in her mind and her claim was a part of such a story, which she has assumed. Mr Ford also submitted an alibi, which showed that he was present in London in an important business meeting on the day his wife Mrs Ford claimed that he was seen in his Italy house without another woman (Fiadjoe 2013). In their response to each other claims, Mrs Ford wants a divorce on the grounds of adultery whereas Mr Ford shows enough evidence suggesting that Mrs Fords claim is unreasonable and due to her medical condition (Mackie and Mackie 2013). I visited the proceeding where the above-mentioned events took place however; I learned that in the next proceeding, the arbitrator will hear all the parties along with reviewing all the evidence which the parties submit. He will then decide the case by giving an appropriate award and stating which party will bear the cost of the proceeding unless it is decided to be equally divided between both the parties (Van Ness and Strong 2013). The Alternate Dispute Resolution case laws are heard in an informal tribunal in United Kingdom. The primary purpose of establishing the same was to give every disputing party an alternative to resolving issues between them without resorting to litigation (Lodder and Zeleznikow 2010). However, when the alternate dispute resolution tribunals became popular many advantages and disadvantages of the same were figured out. The strengths of Alternate Dispute Resolution Tribunals are as follows: Cost Dispute resolution through ADR tribunals can be less expensive than litigation where litigation in a case is time consuming and takes many years to reach judgement. However, cost is always not an advantage in the said case and the same can be a disadvantage in some cases (Stipanowich 2010). Quick Decision the techniques used in solving disputes by the used of ADR follow a very definite and informal proceeding which leads to a quick and speedy decision in solving dispute Fairness As the arbitrators are decided by mutual consent of both parties, the decision is usually fair as compared to litigation. Confidential As the proceedings in ADR are conducted in ADR tribunal, which are not open courts, the proceedings are confidential between the parties (Emsley, Dunn and White 2010). The weakness of Alternate Dispute Resolution Tribunals are as follows: Cost Arbitration can lead an expensive means to solve disputes as when awards are non-binding it leads to further cost of litigation. Location When parties of different countries seek to solve dispute through ADR, the decision to locate a tribunal and the nationality of the arbitrator is a major disadvantage No Appeal Arbitration awards are usually binding and there is no option to appeal like available in litigation Conclusion Therefore, it is clear that one can decide after considering the strength and the weakness of the Alternate Dispute Resolution, if they wish or if they method is suitable to resolve the concerned legal matter a party is involved in. 2 Introduction Alternate Dispute Resolution has proven to be very beneficial in solving civil disputes between parties who are under disputes. Alternate Dispute Resolution is a collection of techniques, which can be used to resolve disputes between disputing parties with the help and guidance of a third neutral and independent individual. The neutral individual in the present case performs the function, which a judge has in case of litigation. The most important benefit of Alternate Dispute resolution is that it lightens the burden of cases that appear in the courts and tribunals in United Kingdom. With the introduction of Alternate dispute resolution, many individuals and companies resort to dispute resolution by the techniques alternate dispute resolution to avail the multiple advantages of the same and to avoid the long-going and costly dispute resolution through litigation (Hodges, Benhr and Creutzfeldt-Banda 2012). As the various method in alternate dispute resolution use informal and simpler procedures to hear and review evidence of disputing parties, many individuals and companies get attracted to the said option available to solve disputes to avoid the formal procedures of litigation. Another benefit to availing the methods of alternate dispute resolution is that the dispute and the names of the parties who are in dispute remain confidential and confined between the parties and the closed door of the alternate dispute resolution tribunal. The proceedings of the alternate dispute resolutions are not conducted in the open courtrooms like that in litigation. Therefore, dispute resolution through alternate dispute resolution is most suitable when a dispute consists of trade secrets and sensitive confidential data, which is of great importance to a particular party. In this case, the feature of confidentiality makes Alternate dispute resolution much more suitable than the regular course to litiga tion for dispute resolution (Petrauskas and Gasiunaite 2012). Another important feature of dispute resolution through alternate dispute resolution is that it provides the disputing parties a good amount of flexibility as the disputing parties can select their own third party who can act in a neutral manner to resolve the dispute between the disputing parties (Hrnle 2012). The decision or the awards passed under the various techniques of alternate dispute resolution are quicker compared to parties who resort their disputes through litigation, which is a very formal, long-going and sometimes unfair method of solving disputes. Various techniques can be used to resolve a case under the Alternate Dispute Resolution. However, some of the most commonly used techniques or methods are Arbitration, Mediation, Adjudication and dispute resolution through Ombudsman schemes. Let us look at each of these techniques separately (Van Ness and Strong 2013). Arbitration Arbitration is one of the most commonly used alternate dispute resolution method and it results from a prior arbitration agreement which disputing parties have mentioned in any contract they have entered into to resolve potential disputes. When a disputing parties submits its disputes to arbitration, they mutually decide on a arbitrator and consider his award as binding eliminating the option to take the dispute to litigation unless the case is to enforce the award made by the arbitrator. The arbitrator gives an award based on written evidence. An arbitration proceeding is conducted in an informal manner and is confidential between the parties as it is not conducted in an open court. In the recent years, law has made provisions for parties to resort to courts if the awards, which are binding under the alternate dispute resolutions, are not performed. In such a case, the parties can resort to the court for enforcement of an award which was passed by a alternative dispute resolution tribunal when the said award being binding on the parties (Fiadjoe 2013). Mediation Mediation is a type of Alternate dispute resolution, which is a method to bring the disputing parties to a settlement or a compromise through intervention of a individual who is neutral and unbiased. Mediation is a voluntary method in which the disputing parties mutually decide the neutral person and show the intention to get the advice and use the expertises of the neutral individual to solve their dispute. The mediator in this case has no authority to impose his suggestion or decision on the disputing parties and he is only allowed to assist the disputing parties to figure the issue which have create the disputes between them, help them to figure out alternate solutions to their disputes and guide the disputing parties to arrive at a common settlement which is a win-win situation for both. Adjudication Adjudication is a method of alternate dispute resolution, which consists of resolving disputes, which are related to technically, and engineering disputes. It is a quick, efficient and informal way of solving disputes between disputing parties. The clause of adjudication is generally included in construction and engineering contracts. However, it has a very small frame, which is considered its disadvantages. It is very similar to arbitration and its awards are binding like that of an arbitration award. This method of dispute resolution is becoming popular over the years when companies enter into major and expensive construction and engineering contracts (Moses 2012). Resolution through Ombudsman schemes Many services, which an individual uses in routine life, has ombudsman schemes. Some of these services include insurance, banking and building society services, which provide an individual the option of dispute resolution through their ombudsman services in case a dispute arises. However, a pre-condition to apply to resolve a dispute through ombudsman services is that one must first complaint to the service provider and in case his complain, is not addressed or adhered to, he must choice the option of ombudsman scheme. On submitting a complaint to ombudsman scheme, the ombudsman will review the complain and make a ruling or an award, however, the same is not legally binding. However, when the same case is forwarded in the court for litigation, the Judges take reference of the Ombudsmans ruling before passing their judgement in the said matter. Conclusion Thus, it is evident that there are various methods under Alternate Dispute Resolution, which can be resorted to by disputing parties. Over the years the importance of Alternate Dispute Resolution techniques of resolving legal disputes has emerged as it takes away the burden from the traditional method of disputing resolving. Reference List Boyle, S., 2011. United Kingdom (England).Health Systems Review. Copenhagen: WHO Regional Office for Europe. Cane, P., 2011.Administrative law. OUP Oxford. Chong, H.Y. and Mohamad Zin, R., 2012. Selection of dispute resolution methods: factor analysis approach.Engineering, Construction and Architectural Management,19(4), pp.428-443. Emsley, R., Dunn, G. and White, I.R., 2010. Mediation and moderation of treatment effects in randomised controlled trials of complex interventions.Statistical Methods in Medical Research,19(3), pp.237-270. Fiadjoe, A., 2013.Alternative dispute resolution: a developing world perspective. Routledge. Hodges, C., Benhr, I. and Creutzfeldt-Banda, N., 2012.Consumer ADR in Europe. Bloomsbury Publishing. Hrnle, J., 2012. Encouraging Online Dispute Resolution in the EU and Beyond-Keeping Costs Low or Standards High?.Queen Mary School of Law Legal Studies Research Paper, (122). Langbein, J.H., 2012. Disappearance of Civil Trial in the United States, The.Yale LJ,122, p.522. Lodder, A.R. and Zeleznikow, J., 2010.Enhanced dispute resolution through the use of information technology. Cambridge University Press. Mackie, K.J. and Mackie, K. eds., 2013.A handbook of dispute resolution: ADR in action. Routledge. Merrills, J.G., 2011.International dispute settlement. Cambridge University Press. Moses, M.L., 2012.The principles and practice of international commercial arbitration. Cambridge University Press. Petrauskas, F. and Gasiunaite, A., 2012. Alternative Dispute Resolution in the Field of Consumer Financial Services.Jurisprudencija,19(1). Ramsbotham, O., Miall, H. and Woodhouse, T., 2011.Contemporary conflict resolution. Polity. Stipanowich, T., 2010. Arbitration: The'New Litigation'.University of Illinois Law Review,2010(1). Van Ness, D.W. and Strong, K.H., 2013.Restoring justice: An introduction to restorative justice. Routledge.

Smartsheet Alternatives Project Management †MyAssignmenthelp.com

Question: Discuss about the Smartsheet Alternatives Project Management. Answer: Introduction The direct meaning of management of the project incorporates the bunch of modest for important premises: The management of project is no little errand. The project management has the distinct end and start. It's not the steady procedure. The management of project utilizes different devices to estimate the project track and achievements errands. These incorporate PERT diagrams, Gantt chart and WBS (Work Breakdown Structure) Projects every now and again require impromptu assets as opposed to devoted, full-time positions basic in associations. The project management lessens hazard and expands the possibility of accomplishment. Regularly, a triangle, usually called the "triple limitation", is utilized to condense the project management (see Figure 1). The three of the critical components are scope, cost and time. These frame the vertices with the central theme quality. (Haughey, 2016) Benefits of Security In the delivery services provide better efficiency. Customer satisfaction would get enhanced/ increased/ improved While delivery services provide enhance effectiveness Within the project team improved the development and growth Competitive edge and greater standing Provide vast opportunities for expanding the services to the project Better and good flexibility Increased the risk assessment for the project Increase the quality of the project Increase the quantity of the project (Picariello, 2014) Critical Success Factors These factors are important were Quality of the Product, Loyalty of consumer, Penetration of the Market, advertising and financial profit is concerned. These components define collectively the technology market that is fluctuating today. There is requirement for market strategies for the product that are effectively targeted to hopes in the group for creating the new fan base of the customer. The product that is received and marked by the clients is very useful. There are many considers the implementation of application that are related to project after few time that have turned out to important supporters of the accomplishment of such projects. This things mar get incorporates and appear glaringly evident, for instance, important staff individuals by contribution, correspondence and strong testing; thus these are repeatedly underutilized for sparing the time. At some point, projects hold on important things, it is going probably about: Meeting the deadline of the project dates get delayed, disagreement on what project is relied convey upon, dilemma settling problems Project status, prerequisites of the work and perplexity bearing, End clients and colleagues from the purchase of absence, extra anxiety and requests on end clients and colleagues season, especially close to the project completion, On last item that are conveyed from client less of the fulfillment. Examples: Here we are taking example that is based on the cyber security. Thus, the attackers are continuously scanning the unprotected systems, new containing experimental systems or test and exploiting these systems for gaining the control. New system should get PC or laptop that is used rarely, with seriously defenses the information. IBM has applied the Cybersecurity for their organization to protect the data and information attacking. (Hallman, 2011) History of the project management is shown in below diagram. Also, we are highlighting the major develeopments and the main sense of project management began in the 1950s: IT management problems Below are some of the issues for IT management: Global decisions for supply-chain Effectiveness of the security staffing absenteeism Development of career Responsibilities for additional security Managing the security operations for remote things Security office turnover: effectiveness of the security staffing Hiring and selection approaches: effectiveness of the security staffing Adapting levels of staffing: effectiveness of the security staffing Important performance indicators/ executing the best standards practices Planning the strategic Threat assessment Maximizing/ Budget for return on the investment Awareness about promoting employee (Schiff, 2012) Strategy The project management strategy bridges gap among the project member that work and strategies lofty ambitions. Projects without strategies are just like collecting dust from document. Strategy along these lines requires settling on express decisions to do a few things and not others and building a business around those decisions. So, strategy is decision. All the more particularly, strategy is an incorporated arrangement of decisions that exceptionally positions the firm in its industry in order to make economical preferred standpoint and better esteem relative than the opposition. Below we have explained the strategies that are used for Successful Project management: Project scope declaration Non-critical and critical oath establishment Use the compiled information Project should be managed not plan Collaboration efforts rely (Egeland, 2011) Alternatives Below are some of the alternatives that can be used instead of project management: Basecamp this is the household name for the project management. Ruby on Rails was created originally and was used by Basecamp. Below are the functional areas where Basecamp focuses: Reporting Scheduling File sharing Collaboration and Messaging Management of Task (Peterson, 2016) Smartsheet it has similar interfaces as project management and is good for users who spend lot of time in spreadsheet and excel. (Wong, 2017) Reference Haughey, D. 2016, Introduction to Project Management, https://www.projectsmart.co.uk/introduction-to-project-management.php Picariello, G. 2014, The top ten benefits of project management, https://www.brighthubpm.com/project-planning/2350-the-top-ten-benefits-of-project-management/ Hallman, B. 2011, 10 Key Success Factors For Application Implementation Projects, https://www.projecttimes.com/articles/10-key-success-factors-for-application-implementation-projects.html Haughey, D. 2014, A Brief History of Project management, https://www.projectsmart.co.uk/brief-history-of-project-management.php Schiff, J. 2012, 12 common project management mistakes and how to avoid them, https://www.cio.com/article/2391872/project-management/project-management-12-common-project-management-mistakes-and-how-to-avoid-them.html Egeland, B. 2011, 5 strategies for successful project management, https://www.bradegeland.com/blog/5-strategies-for-successful-project-management Peterson, A. 2016, 6 Basecamp alternatives for project management, https://technologyadvice.com/blog/information-technology/basecamp-alternatives-for-project-management/ Wong, L. 2017, 24 best smartsheet alternatives for project management, https://www.workzone.com/blog/smartsheet-alternatives/

Vodafone Commercial Analysis and Evaluation free essay sample

The net earnings also increased by 1. 0 percent to almost 19 billion Euros in 2011. TV operators gained 3981 million Euros and are the top sector (ZAW 2012). This shows that advertisement is still increasing in importance in our daily life. We face advertisement every day. Watching TV comes along with watching advertisement. Approximately 15 minutes per hour are filled with commercials about cars, beauty products, toys, groceries and many more. Furthermore TV commercials featuring phone companies are also very usual. Vodafone is one of these phone companies. How good is Vodafone’s advertisement campaign shown in TV in 2010? In this paper we focus on one of Vodafone’s TV commercials in Germany and examine it by describing, analyzing and evaluating it. The data used in this paper is from literature research and from reliable sources from the Internet. 2. Vodafone Vodafone (Germany) is one of the biggest telecommunication providers in Europe. The company employs 12. 000 people and its turnover is almost nine billion Euros. We will write a custom essay sample on Vodafone Commercial Analysis and Evaluation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Vodafone offers fixed line and mobile telephony as well as Internet services to a total of 37 million business and private customers in Germany. The company is part of the Vodafone Group with 404 million customers worldwide therefore it is also part of one of the biggest providers in the world (Vodafone Deutschland 2012). 3. TV Commercial â€Å"Where are you? † Description The Vodafone Commercial that will be examined in this paper is called â€Å"Where are you? † and has been introduced to the German market in 2010. The commercial is 47 seconds long and shows a man who wallows in memories looking at old Polaroid photos picturing his early love. He picks out one Polaroid and writes â€Å"Where are you? under one of her photos. Then he takes his mobile phone to take a picture of it. Next he sends this digital picture to a friend. The friend is sitting in a lecture and he shows the picture to all his friends in university and they send it to their friends and so on. Soon you can see how this picture is spread across the globe. A taxi driver in a big city knows the picture as well as a man in a tent in the snow i n the middle of nowhere. They take notice of it through their mobile phones. A woman is designing a T-shirt with the Polaroid print on it on her laptop. Next you can see how this T-shirt is produced and short after you can see how different people in different areas are wearing T-Shirts or jumper with the picture’s print with the message on it. Lewis Hamilton (a formula 1 driver) wears a T-Shirt on an interview, a singer of a rock band wears it during a concert, it hangs on a laundry line in an eastern country and an Indian person tries to sell it on the street. Different clothes with the print on it are shown. Next you can see a boy who is skateboarding on a board with the print on it. Then you can also see graffiti of her face on walls in big towns. A girl looks at the picture on her tablet while she is lying in her bed. Then you can see people standing in front of a big print of the photo in an art museum. And last but not least there is a huge illuminated display of the woman’s picture on Time Square in New York City. Shortly after you can see that the man who is looking for her is also on Time Square. Then he receives a message of his old love saying â€Å"Im here† with a new picture of her. Then you can see her walking through a crowd of people, smiling at him while in the background a big illuminated display of er new picture with the message â€Å"Im here† appears. After that scene the commercial ends with the slogan of Vodafone â€Å"Power to you†. The scenes change quickly and each one is just seen for a short time. The commercial is supported by the background music, a song called â€Å"We are the people† by â€Å"Empire of the sun†. 4. TV Commercial â€Å"Where are you? † Analysis The Vodafone commercial was published in 2010. This was the time when the mobile Internet became more and more attractive for different kind of people. Not only the younger generation was interested in being informed about anything at any time but also the older generation and especially business leaders put their focus on being available at all times. That is why Vodafone produced a commercial with the statement of an information process that is able to connect people in a way it has never been possible before. The transfer of information has become easier with the use of mobile internet and Vodafone caught the attention of many people by showing that it is possible to find a person within a few days or weeks by just uploading one picture. The commercial starts with a man looking at picture of a young woman. Due to him having similar pictures of her you already know that he has been in love with that girl some day. He picks out one specific picture and writes â€Å"Where are you? † under it. At that moment it is clarified for the viewer that he tries to find that girl. He takes a picture of that Polaroid with his mobile phone. At this point Vodafone used a hidden sign because the choice that they decided to let him take that picture with his smart phone was smart as well. Due to Vodafone being a mobile phone provider they told the customer in this first happening to get a smart phone in order to do the first transaction. There is no extra camera or scanner needed to get the picture as a digital media file. As the young man sends this picture to his friend in university, the first line of the song is introduced in the background. This line says: â€Å"we share in each other†. This sharing process is started when the man sends this picture to his friend who shows it around in university. The persons who sees this picture keeps on sending or uploading it in order to spread the picture all over the world. They show a guy in university who looks at that picture, turns around and shows it to someone else. Then you can see his mobile phone display with the picture of her in the background and the word â€Å"send† in the foreground. This tells the viewer the picture gets widely spread. Directly after that scene one can see a man that drives around in a big town and opens the photo on his mobile phone. The bright lights in the background indicate that it must be a big town. In contrast to that they show a man in a tent surrounded by snow receiving the same picture with his mobile phone shortly after. Vodafone used this strong contrast in order to make people aware of the possibilities they have by being independent of external environmental forces. Furthermore it shows that it does not matter what kind of person you are. There is no difference if you are a business person or an adventurist because you can use your mobile phone and your mobile internet everywhere to be informed about all types of news. Furthermore the spot shows a woman inventing the idea of creating a T-Shirt with the mentioned picture and the question while another one produces it at the same time. The quick motion is used to let the viewer believe there is nearly no time left between one action and another. This is a sales strategy because they want to reveal the rapidity of their data transfer to their customers. In the next moment Lewis Hamilton (a famous formula-1 driver) wears this T-Shirt in an interview which underlines the popularity of an action started over the internet with a mobile phone within a short time. For those who might not know Lewis Hamilton you can see him on a TV with two man in front of it watching this interview where he wears the T-Shirt with her picture right after. The short extract tells the customer how fast mobile internet connects and how fast a message can be spread by using the mobile network. And again a contrast is added to the advertisement when a person tries to sell this shirt on a market. The fact that this person wants to sell this T-Shirt is clarified by a lot of T-Shirts hanging behind his back. Within this short section the intercultural relations of Vodafone are shown as well as the possibilities for every person in every country to purchase their products. And again the search for the young woman goes on. In the next scene a rock inger wears a T-Shirt with her face on it and directly after you can see it hanging on a laundry line in an old town, probably in the Middle East. This comparison between the two completely different types of lifestyle is lightly to show that there is a possibility for every person to be connected with the whole world and to show civil courage. It also tells you that someone who has influence on peopl e can help as well as people who do not have such a big influence. And especially for Vodafone it shows that even in areas where the internet is not that spread people are able to get in connection with another. During the next section they show how this action developed. Therefore a rapid run-through of different styles of that one particular picture are inserted. At first the Polaroid, a pencil drawing, a watercolor, a jumper with her picture, a T-Shirt with her picture as a comic, her picture as pop art, a jumper with her picture on the back, in black and white, a T-Shirt in stylish colors, her picture on a skateboard, someone sprays a graffiti of her, kids playing basketball in front of another graffiti of her, a girl looking at her picture on a tablet, a canvas in an exhibition and a huge illuminated display in a big city. This accumulation of her picture is supposed to show the variation and creativity of the people all over the world. These two factors indicate in what direction you can develop when using a smart phone because all those different type of pictures have been created with a smart phone or computer and in order to spread it all over the world the Internet was needed. Not just these two characteristics but also adaptability is displayed during this part of the spot. In order to motivate especially the older generation Vodafone needs to convince them to let themselves in for a new phone or tariff. So this section points on the diversity of everybody and that there are many ways (many different contracts of Vodafone) to get connected. You do not need to be famous but one will still recognize a T-Shirt like this hanging on a laundry line. While different kind of pictures and drawings of her face are shown the audience can hear â€Å"we are the people that rule the world†. This underlines the statement of Vodafone that there are many kinds of smart phones and tariffs for different people and they are free to decide what fits for them. Also they have the possibility to compile a special tariff for their pecific needs. The next line â€Å"a force running in every boy and girl† can be heard when the basketball players play in front of her graffiti. This is a metaphor that is supposed to tell there is a force in every person to do something. In this section the players have the force to run after the ball. They need to be mobile in a physical way. A girl under a blanket looks at her tablet. She might have the force to be mobile in a materialistic way such as being online even at nighttime. This metaphor is well chosen due to the message being hidden and still reaching the viewers sub consciousness. At that moment where the man can see her picture on his phone with the message: â€Å"Im here. † the background is filled with the line â€Å"take me now† and the line â€Å"we can try† can be heard at the moment her picture shows up on the big illuminated display. This compositing of music and movie is likely to present information that persons need to give a try for something new. In the case of Vodafone it could be a new tariff or mobile phone. The song ends with the line â€Å"we are the people that rule the world† and parallel to this one can see people all over the place and the girl he was looking for stands right in the middle and smiles at him. The search for her has been successful as well as the search for the perfect tariff that suits you should be. The slogan â€Å"the power to you† is shown with the Vodafone logo at the end in order to make the viewer aware of the weight their decisions have. â€Å"The power to you† is perfect to describe the whole spot in one sentence because it is all about the individuality of people in every nation no matter how much money they have or to what religion they belong to. The success in the end matches with the slogan because we are the ones who can decide what happens in our lives and we can change or reach something if we want to. And that is exactly what the man in the commercial did. He decided to search for his old girlfriend and found a modern way to spread the news. The way he chose was the internet. It can be helpful at times but still there is a lot of abuse of information on the internet. Due to different types of insecure networks people can easily be tapped. Every mobile phone has an IMEI (international mobile equipment identity) at command. While the mobile phone is turned off some programs like the clock or alarm are still turned on. Basically on you can say the mobile phone is more or less in a standby phase then. Special agencies such as the police or the intelligence service will be able to detect the phone. When the mobile phone is turned on it will be easier to detect the phone. Even an ordinary person can be able to track it at this stage. The WAP (wireless application protocol) is included in every mobile phone nowadays. A lot of people use WLAN (wireless local area network) or WAP to find the next possibility to park their car or a restaurant. In order to use this service they need to reveal their current location. For many people this became an everyday life routine over the last few years. The problems occur when the information is not just used by governmental constitutions such as police or intelligence to track criminals but when it is misused by private persons who want to harm their fellow human beings. The intervention in the privacy of others is supported by using those applications on a mobile phone where one can tap another person. The UMTS (universal mobile telecommunications system) is an even more complex network that allows locating people more accurately. So for those who do not have the technology to locate their subject via satellite they now have the possibility to track them via UMTS. The signal of UMTS and â€Å"GSM (global system for mobile communications) is just encoded until it reaches the first radio mast. Behind it the conversations are held via a usual unciphered network. † (Reischl 2001). That is why conversations can be easily trapped. Being available at all times is as one can see a big risk. Vodafone supports this availability because they want to fulfill the customer’s needs and provide new marketing strategies that tempt the customer to sell their product. This strategies are shown here as a commercial that displays a situation that could have happened in real today. People want to see something new what they have not seen before and that is what Vodafone tries to reach with this advertisement. A young man who is driven to find a girl he admires using the latest methods to spread her picture. This action expands as much as he would not have imagined. People get connected due to a mobile network and a mobile phone. They are ambitious and take part in this action because they feel as a member of a social project. For many people it is important to feel needed but they often do not have the courage to start such a project or enter it because they fear they do not have time to carry n their part of the work they have to do. The project shown in the commercial is slightly different and differs from others due to the fact that there are no obligations. There are no rules, there is no contract and everyone is free to decide if they want to participate in the action or not. That is a very important fact for many persons because there are already too many restrictions so that people get bored of it and prefer not to participate in an action when they have to stick to certain rules. In this case everyone was free to decide whether to join this project or rather to leave it. People have the freedom to be creative and they used this opportunity to create T-Shirts, different styles of paintings and graffiti. That is exactly what catches the viewer’s attention. One wants to be part of this action because everyone else seems to be. One can see there is the opportunity to be creative and to spread the message in their own personal way. This tempts people to take action and to join the project. Enviousness is a big issue in our society. This envy is aroused through this commercial because when people who did not participate in the spot watch it, they might want to take action themselves and that is the strategy of Vodafone. They want to reach this pressure to buy in order to sell their products. The spectators of the advertisement can watch the chain of people interacting grow and that wakes a kind of peer pressure in them. No one wants to be left behind and that is where Vodafone starts. They give the spectator the opportunity to join by buying a mobile phone and by signing a contract. So when such an action starts again they will be informed because they can be online everywhere at every time. To have a feeling of security helps people to think that they are part of a big society and that they can help others if it is needed. Exactly this is what a lot of people want – to be needed. You can see that appreciation a huge issue in our society is because not just younger people often want to help others by actively participating in foreign aid but also the older generation is inclined to be up-to-date and they want to feel needed. It is not for nothing that retirees go back into their profession. They do not just do it for money reasons but especially because they want to â€Å"find recognition in what they do and new social contacts† (Sigel 2012). That is what Vodafone offers them. When one uses mobile internet one will always be connected with their friends and family no matter where he or she is. This is shown in the scene with a man in a tent surrounded by snow somewhere in the countryside. Even though he might not have any social contact around him he still has his mobile phone and mobile internet which connect him to everyone else. He does not need to fear the loneliness because he can be in contact with anyone at any time. The question that turns up is if this availability does harm us or not. On one side as I mentioned before there is the danger of being spied by others and on the other side there is the opportunity to be connected with the whole world, to get information whenever they are needed and one will never forget a birthday again thanks of social networks. But is it really necessary to be online at all times? For some it might be important because their job does not allow to be offline at all but for a usual person who has the possibility to check ones mails at home, does one really need to be online everywhere? Vodafone encourages us to but the risks we take when we allow Google to face our location and surfing habits are extremely high because the chance for third parties to read that information is given. When using the mobile internet we should always take into account that our decipherment is not as high as we would expect it to be. 5. TV Commercial â€Å"Where are you? † Cons and Pros The Vodafone commercial â€Å"Where are you? † is well known in Germany. In the following we will evaluate this commercial by focusing on the negative as well as on the positive aspects of this commercial. First of all the commercial does not deal with data privacy protection. The picture of the woman is taken and published without her permission. What if she does not want her picture to be published all over the world? Or maybe she does not want the man to look for her. Nowadays data privacy protection is very important because using someone else’s picture can not only be for good purposes. The misusage of private data can become a big problem for everyone. A lot of people upload and share photos on social networks like Facebook or Twitter without thinking about possible consequences. Other people can easily copy your photo and use it for external websites or other purposes. Even if you delete your pictures from social networks, someone else might have already copied and used it without your knowing. In the commercial the man uses among others social networks to spread the picture of his old love. But using social networks can not only be helpful to find a person and stay in contact with your friends, it can also become dangerous. In 2012, for example a 15 years old girl was murdered out of revenge because she supposedly spread rumors on Facebook (Focus Online 2012). Another case shows that the misusage of personal data in social media can also lead to suicide. A 20 year old Dutch boy committed suicide due to cyber bullying. People spread rumors about him in the Internet telling that he is homosexual and a looser. After enduring this bullying for some years the boy could no longer live with it and committed suicide in 2012 (Lorenz 2012). Furthermore the Vodafone commercial does not really offer any particular product or special plan that is required to make use of the fast network that is shown in the television spot. It only shows what you are able to do due to the fast network Vodafone is offering. But if you want to get more information on how you can use it you need to contact Vodafone or visit the website that is shown in the end of the commercial by yourself. Besides it is necessary to have a smart phone that is able to connect to the mobile Internet to use the fast network of Vodafone and its advantages like sending photos fast to your friends. But not everyone is able to effort such a smart phone. Not only the phones itself are still very expensive but also the operating costs. The basic plan Vodafone is offering to use the fast network with a mobile Internet speed of 14. mbit/s starts at 24. 99â‚ ¬ per month (Vodafone Tarife 2012). Therefore this commercial is only addressed to people who are able to buy such a phone and plan. Another negative aspect is that the commercial â€Å"Where are you? † looks like a new and unique television commercial but this is not the case. The story that is told within the commercial is almost identical to a T-Mobile commercial pu blished in 2003. The basic story is the same, in the T-Mobile commercial Steffi Graf, a famous German tennis player, is looking for her husband Andre Agassi who is also a popular tennis player. Therefore Steffi Graf uses her mobile phone to send a photo of her husband all over the world to find him (Kolbruck 2010). In the Vodafone commercial a man that is not known to the public is looking for his old love sending a picture of her to all his friends and they send it to all their friends and so on until the photo is known worldwide. The Vodafone commercial also hosts popular people like Lewis Hamilton (a famous formula-1 driver) who is wearing a t-shirt with the Polaroid print on it while giving an interview. Not only the commercial idea is not new to market but also the use of the song â€Å"We are the people† by Empire of the sun because in September 2009 the same song was used in an American advertising campaign for Vizio televisions (Vizio TV Commercial 2009). In the end of the commercial there is one more negative detail to notice. The photo of the woman that the man is looking for is seen all the time during the commercial but however in the end it is hard to identify the woman standing in the crowd and on the new picture saying â€Å"I’m here! † as the woman the man is looking for. You need a second look to realize that this is the woman because her face and hair looks different from the Polaroid picture the man used to find her. Maybe the man should have taken another Polaroid picture of the woman in a different posture of the head and with her actual hair color. This would have made it easier for the audience to identify the woman as the searched one. Otherwise the commercial is telling a short love story with a happy end. The audience is engrossed in this short love story hoping that the man will find the woman. This makes the commercial emotional and more attractive for the audience. In the end everyone is happy to see the woman standing in the crowd with her picture on the big display in the background saying â€Å"I’m here! † Due to this emotional fact it is not only another advertisement trying to sell products by offering special prices and rates. It is a special commercial trying to show what is possible nowadays by using the mobile network. This is how the television spot engages the audience’s sympathy for Vodafone. Furthermore people buy products on an emotional basis. Without emotions it is not possible to make a buying decision. The brain analyzes the emotional value of a product. The stronger and better the emotion is the higher is the value of the featured product and the person will be more willing to buy it (Hausel 2004). Because of this emotional and effective fact this advertisement is easy to remember and people will talk about it. This brings Vodafone into a good image. But you can not only talk about this commercial you can also become a part of it because Vodafone is selling the t-shirts and sweatshirts that are shown in the commercial with the Polaroid picture of the woman on it. You can buy those t-shirts and sweatshirts in any size online in the Vodafone shop (Vodafone Collection 2010). By wearing this t-shirt you can underline the message given in the commercial â€Å"Power to you†, together we can achieve anything we want to and almost nothing is impossible. Vodafone also gets more people to talk about this commercial by selling those t-shirts. Another positive aspect about this commercial is that it is music based. There are no dialogues that need to be understood to get the message of the clip. So everyone is able to understand this message regardless of the language the person speaks who is watching this television spot. The two phrases that are used are â€Å"Where are you? † and â€Å"I’m here! † those two phrases are in English. Since English is a world language and the first learned second language in the German education system, most of the audience will understand those two phrases and what they mean. And even if you do not know what they mean, you are still able to understand the story by just watching. The song that is used in the commercial is called â€Å"We are the people† and played by the Australian electronic music duo Empire of the sun. The lyrics of the song support the message of this commercial â€Å"Power to you†. The chorus of the song that is also heard in the advertisement is saying â€Å"We are the people that rule the world. A force running in every boy and girl, all rejoicing in the world, take me now’ we can try† (Empire of the sun – we are the people 2008). This chorus says that â€Å"we are the people that rule the world†, not only people but the people. This also emphasizes the message. We all can achieve everything if we work together. You should enjoy your life and be happy about it, everything is possible and you should always remember the past and how good it was. If you are listening to the whole song you can interpret the song as a song about a couple that is about to split up. But the one partner tries to remind the other one on the time they spent ogether when they were young in the 1970’s. Then it says in the last phrase of the chorus that you should always try again, never give up. This links to the commercial. The man is looking for his old love. When he is looking at the old Polaroid pictures he might think about the time they spent together and he decid es that he wants to get her back and try again. By help of all his friends and later the whole world his dream comes true and he finds the woman. This makes this song a perfect fit for this story in this commercial. Due to this advertisement the song became number one in the German single charts in 2010 (Vodafone 2010). This commercial shows that even in modern times where a lot of people communicate by using the Internet and social networks personal relationships still matter. The man not only wanted to find the woman on a social network but in real life. He wanted to see her face to face. Even if the commercial is about sending photos via Internet and social networks it is not only addressed to teenagers and young adults. Nowadays social networks represent all ages. This age range goes from teenagers to retired persons. In Germany the average age of a Twitter user is 32 years and 37% of the German Facebook users are older than 35 years. This proves that it is not only the adolescence that is active in social media. Therefore it is no wonder that the most growing target group of social media users is the group of 50 years and older (Bernecker amp; Beilharz 2012) Furthermore the television spot shows people from different countries and classes of population. An Indian person trying to sell the shirt with the woman’s picture on it is shown in this commercial as well as people in an art museum looking at a big print of the picture. Everyone is part of the social network regardless of the origin or wealth. The commercial â€Å"Where are you? shows that whole world can help you to find a missing person. People are willing to help each other. This shows that you are not alone nowadays and you have much more opportunities to be successful in finding your old love by using the help of hundreds of people. But hundreds of people can not only help you finding your old love they can also help finding lost people. A mothe r found her two missing children by using Facebook. The children’s father took off with them in 1995 when they were two and three years old. The mother searched for her daughter’s name on Facebook hoping to find her. And she did. The mother found her daughter’s Facebook profile and called the police that found the two children and the father in Florida (Huffingtonpost 2010). This shows that being connected to the whole world can help you finding lost people but it also can help to encourage you. In Texas a group of firefighters tried to make the family of a four year old boy who was diagnosed with cancer feel better by taking a photo of their fire truck with his name on it. The parents uploaded this photo on Facebook where other firefighters saw this photo and decided to take one on their own. This was the start of a big photo campaign. Firefighters from all over Texas took photos with the boy’s name on it using firefighter equipment and their trucks. Even a television show reported about those photos and what they stand for. Other families, sport clubs and soldiers joined this campaign and took photos as well. More and more photos were sent to the family trying to make them feel better. And even if the boy’s cancer was not curable the parents said those pictures made them smile in this sad time and that they will always appreciate them(Merchant 2012). Last but not least the idea behind this TV commercial is very creative. Telling a love story just by showing how a man is looking for his old love by using modern technologies. Each scene is just shown for a second to underline how fast the network is. The more often this commercial is watched the more details will be noticed. The song is very memorable so that the audience will link it to this advertisement campaign and to Vodafone. The audience is engrossed by the emotion and the happy end. 6. Outlook Vodafone is not stopping to expand their network and product range. In the future the mobile network will influence our daily life and our way to spend time because a lot of people will spend more time with their mobile phone than with friends. This leads to a loss of communication between two individuals. For some people it is easier to tell their feelings by using a social network than by direct conversations. The use of smart phones increased in the last two years after the â€Å"Where are you? † advertisement. While 8. 43 million people used a smart phone in 2010, the number increased to 27. 30 million people in 2012 (Statista 2012). Due to this change in the society Vodafone’s products will sell well. Furthermore a lot of people were impressed by the advertisement Vodafone used in the past, if Vodafone keeps on producing such successful advertisement, the company will sell even more products. 7. Conclusion Vodafone is one of the most successful telecommunication providers in Europe. Not only is the image and product range responsible for this success but also advertisement. The commercial â€Å"Where are you? † is one of the best known advertisements in Germany. Even though the same plot already existed and the song was previously used in an American TV commercial, Vodafone made a completely new version out of it.